Convert more users, convince them to spend more and persuade them to buy again. Almost everyone knows the 80/20 equation. If you can increase the volume of those 20%, the revenue of that 80% grows with them. In theory, it is really quite simple. In practice, it takes experience and skill.
We’ve been helping businesses like yours :
It’s highly contextual for every business. As much as industry folks love to talk about across the board best practices, that doesn’t hold true for Conversion Rate Optimization, like it would Paid, Social or SEO. Running the same tests someone ran in another industry is just as likely to lose money as it is make it.
How many times can you test the same :
Year over year, industry studies show that less people are clicking on ads than ever before.
The amount of inventory in the US, Canada and Great Britain stays the same, while more and more advertisers enter the field.
Fortune 500’s shift spend away from TV to digital as the feel the crunch from shareholders.
Where does this leave you?
You can’t outspend your competition. Fortune 500s can wait a year to break even on new customer acquisition.
You can’t hire the “experts” without eating into your margins. The biggest agencies charge 30+% of spend.
You probably can’t get more people to start clicking on your ads than you do right now.
This leaves you with only one option.
When your conversion rate goes up, not only do you convert more visitors but something else happens.
Facebook actually charges you LESS. This is the not so secret equation Facebook has been using to charge advertisers like you.
Your bid + your CTR + your CONVERSION RATE = your cost. That’s a peak behind the curtain at the real formula.
More customers. Less Spend. More profit.
Plan your Year-of-growth with research First testing