The Big Game is Sunday and many businesses are eager to cash in on the craze. But beware! Advertisers are NOT allowed to use the term “Super Bowl” unless they are licensed by the NFL or given expressed permission to do so. A business can reference the cities of the teams playing, but not the team names, as these are also trademark protected. I have seen several Charlotte area business on social media using the term “Super Bowl” to promote their stores and while the NFL probably isn’t going to come shut down your wing operation, it isn’t a smart risk to take and could end up being costly.
Hodges Advertising has over 25 years experience writing compliant advertising for automotive, financial, service and retail providers. Contact us today!