The Fast and the Furious

When it comes to mobile, speed is king. Per Google “Nearly half of all visitors will leave a mobile site if the pages don’t load within 3 seconds.” Talk about having to make a good first impression. Anyone who works with the Adwords platform and keeps an eye on Device data can see the overwhelming growth and importance of mobile. We work hand in hand with our clients to ensure that not only is their mobile website properly maintained, but that their mobile advertising content is properly executed.

Here’s a helpful tool to see how your site stacks up:

https://testmysite.thinkwithgoogle.com/

Contact us today to learn more about how we can help you grow your business on mobile and beyond.

If Function

It was a big deal when Google finally let us set bid adjustments segmented by device. Everyone knows, or should know; the future is of search advertising is mobile. So, while device bidding was great, the new rollout from Google Adwords is even better. When using the “If Function” you don’t even have to know what device your customer is searching on; it does the work for you. It also allows you to tailor your text ads directly to your audience’s device.

Example: A text ad for a book store, search on a desktop or tablet reads-

Headline #1: View Our Online Inventory

Headline #2: Shop Our Huge Selection (default text for desktop)

 

Using the “If Function”, when searched on mobile, it would read –

Headline #1: View Our Online Inventory

Headline #2: Shop From Your Phone

 

This second example is highly relevant to your customer, as it connects the messaging to the device. This will yield great results in terms of click thru rates, especially as campaigns skew more and more heavily towards mobile. You don’t have to break out a separate campaign to use mobile/tablet/ desktop language if you can use this function correctly.