Industry Benchmarks

There are many ways to measure success when it comes to an Adwords campaign. Some are more clear cut than others; are your campaigns reaching the benchmarks set by other competitors in your industry? Do you even know what these benchmarks are? You should.

At Hodges Advertising, we accumulate the most recent benchmark data (released every 45 days) for each relevant industry we work in. It is our mission, a mission we succeed in, to not only reach but exceed these benchmarks so that you aren’t left with just an average campaign.

Contact us today to learn more about your industry’s identified benchmarks, as well how we can help you beat your competitors numbers and increase your ROI.

The Fast and the Furious

When it comes to mobile, speed is king. Per Google “Nearly half of all visitors will leave a mobile site if the pages don’t load within 3 seconds.” Talk about having to make a good first impression. Anyone who works with the Adwords platform and keeps an eye on Device data can see the overwhelming growth and importance of mobile. We work hand in hand with our clients to ensure that not only is their mobile website properly maintained, but that their mobile advertising content is properly executed.

Here’s a helpful tool to see how your site stacks up:

https://testmysite.thinkwithgoogle.com/

Contact us today to learn more about how we can help you grow your business on mobile and beyond.

Store Visit Conversions

“How do I know this is working?” This is the most consistent question we get, as an advertising agency. For a television advertising campaign, the answer requires some research and patience. Did the product or store advertised see an increase in sales or foot traffic in the time during and after the campaign?

That doesn’t always translate to search engine marketing or display advertising. In the digital space, some industries are lucky enough to see 1:1 conversion correlation between keywords and an actual sale. For others, like auto for example, a 1:1 click to sale doesn’t exist, because people don’t click “Buy” on a car or truck (we’ll wait and see what stores like Carvana have to say about this over the next few years) So, how DO we know what is working?

Enter Store Visit Conversions. We can now track a customer via their mobile device, to see that not only did they click on an ad, but also they followed through with a physical store visit. This is a very powerful tool that allows campaigns to be optimized to target keywords that drive the most customer visits, when a store visit is necessary for a sale.

Best of all, it comes with no cost, so it’s all added value!

See more about how this works here: https://support.google.com/adwords/answer/6100636?hl=en