Second Screening

Close to 87% of people watching television this year will be doing so while “second screening”. This means they will have a laptop, tablet or smart mobile device at their fingertips while viewing their preferred programs. What this means to advertisers is now more than ever it’s paramount that your TV media and digital media have a consistent and unified message. The more cohesive your advertising approach is, the more likely you are to consistently reach your customers. We specialize in making sure that your marketing stream flows seamlessly, across all platforms.

http://www.adweek.com/lostremote/accenture-report-87-of-consumers-use-second-screen-device-while-watching-tv/51698

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